We started Stera with a simple idea: great design is what turns potential into momentum. Daniel, with a background in tech and UX, and Violet, with a sharp eye for visual systems and brand clarity, saw the same pattern from different angles - too many strong ideas falling short because the execution wasn’t there. So they teamed up to fix it: combining strategic design, technical thinking, and brand systems built to scale.

What began as a two-person studio quickly evolved into something bigger: a partner to AI unicorns, Fortune 200s, and early-stage founders pushing categories forward. Today, we operate globally from our U.S. HQ, building brands, digital products, and frameworks that turn complexity into momentum.

Stera Global is shaped by the people behind it. Our core team represents the top 1% across UX, product, and brand design - senior talent trusted to lead high-stakes work from idea to execution. Since 2019, we’ve helped teams navigate launches, rebrands, and product overhauls with clarity, speed, and precision.

No bloated org charts. No ping-ponging between roles. Just sharp thinkers working directly with stakeholders and users to move things forward.

Our model is simple: clear strategy, purposeful design, and execution that holds up under pressure - led by a team that treats your outcomes like their own.

Around us is a network of top-tier collaborators we trust deeply - people who’ve helped Fortune 200 companies scale, unicorns break through, and legacy brands evolve.

When projects demand additional scale, speed, or specialization, we bring them in. That’s how we stay lean without compromising depth - and how we deliver work that holds up under real-world complexity.